She was the star of their centennial campaign last year. And this year, Alexa Chung is being celebrated by Superga once more.
The 101-year-old Italian trainer brand enlisted Alexa to star in and creative direct their spring/summer 2012 campaign, giving her just one directive: Go create.
So she took off to Miami with photographer Guy Aroche, a bunch of Superga sneaks (the 2750, a model of the vulcanised rubber shoes originally released in 1925) and a suitcase of her own clothes, and came up with this…
Alexa, a vintage car and her Superga
Hello? Hello...? Is this thing on?
We want to go to Miami tooooooo

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